Background

Bloom was founded by four dads who wanted to bring innovation and a modern design to baby products. Their iconic highchairs, cribs and bouncers are sold around the world.

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Goal

Grow eCommerce revenue for the US and UK websites.

Results

Partnering closely with the Bloom team on marketing campaigns, strategy and creative, Maison Digital developed a paid media strategy that not only increased new customer acquisition but also increased the Return on Ad Spend (ROAS) by 9%. We focused on audience quality and then tested messages that resonated.

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