Dopl

Background

Dopl is an experience-focused brand that creates true-to-life miniatures. They capture the essence of how you look and feel in life's greatest moments. Maison Digital partnered with Dopl to launch and maintain their SEO, paid media, email marketing, and analytics.

Challenge

Introducing Dopl to new audiences through digital channels and driving them to an in-store experience and purchase.

Results

• Maison Digital used a hyper-localized paid media campaign to target store locations and audiences most likely to make an appointment
• Optimized owned channels supports the marketing funnel
• Drove 250K+ search impressions at 20% CTR
• Grew email open rates by 5 percentage points
• Increased Facebook and Instagram paid media CTRs by 30%