Kadoo NYC

Background

KADOO NYC brings joy to special occasions with their curated gift boxes. KADOO NYC develops each box with high quality products and sustainable furoshiki gift wrap. The team was interested in growing searches for core customer personas as they grow rapidly.

Visit kadoonyc.com

Goals

• Increase organic searches for key terms
• Making the website easier to find for B2B clients
• Improve technical SEO to maximize crawling

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KADOO NYC creates curated gift boxes made with sustainable, locally sourced products.

Results

• Maison Digital partnered with KADOO NYC founders, Juanita and Yudhisty, on content SEO and user experience optimizations
• Focus was on core keywords and phrases based on Google Search Console data and anecdotal feedback from past customers that found KADOO NYC through Google Search
• KADOO NYC successfully updated meta content, on-page content, alt text and a few light technical optimizations
• For a core keyword, KADOO NYC increased impressions by 3× and clicks by 14×