Men's Journal

Background

Men's Journal Magazine lost traffic and rank after a major algorithm change on Google search. Maison Digital was tasked with initially growing traffic through paid and SEO efforts, eventually leading to an audience development strategy.

Project Scope

• Search engine optimization (SEO)
• Paid media buying to drive traffic
• Weekly and monthly analytics and analysis
• Social media strategies and tactics for follower and traffic growth
• Facebook traffic driving optimizations
• Partnership marketing for email growth

Results

Year-over-year traffic from natural search (or SEO) is up +51%. Pages per session from SEO increased by 10.5%. Partnering with edit we optimized articles with the most SEO value and potential determined through an SEO analysis.

Maison Digital also implemented a partnership strategy to grow Men's Journal's email list. Clicks from email grew as much as 80% year-over-year.