The Evercake is an up and coming online bakery based in Manhattan. Maison Digital was brought on board to grow paid media through local and geo targeting.
Background
The Evercake is an online boutique bakery that delivers custom cakes in Manhattan. As a relatively new business and serving a specific geographic area, The Evercake wanted to use paid media to amplify their voice in areas where they deliver. Through a three-step process, Maison Digital is able to scale with a targeted campaign at a 620% ROAS.
Project Scope
Paid media management on Yelp, Google and Facebook
Geo targeted and hyper local (targeting by zip code) marketing
In-depth reporting and analysis
Creative planning and collaboration with The Evercake
Results
Year-over-year sales were up +450% and sales were up +65%, prior to launching campaigns
Call volume and offline orders increased 15 - 20% from Yelp Ads and Google Ads
Partnering with The Evercake's founder, we enhanced the user experience for a 4 PPT increase in conversions
Added a cross-sell app that accounted for 5% of sales
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